Cafe Kind Of ___
A full-service, one-day only, cafe pop-up.
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Timeline.
3 months
Role.
Art Direction
Second Graphic Designer
Content Creator
Second Photographer
This pop-up is a full-service, one-day-only cafe. Though the idea of a pop-up started and was organized by Christian, this project transcended its origins as a solo endeavor, blossoming into a collaborative effort involving a diverse group of creatives—photographers, designers, chefs, musicians, baristas, and more.
The logo and branding, crafted by Emily Luong (@mle.design), embodies the essence of latte art through its text-based design.
Illustration by Angela Alberto (@angela.b.alberto)
Our pivotal question revolved around crafting an attention-grabbing campaign that resonated with both the broader audience and Christian's brand identity. The solution emerged with the innovative concept of leveraging sardine cans as a central marketing tool for Cafe kind of. Sardine cans held personal significance for Christian, who relied on them for sustenance during his time in the service industry.
The magazine was designed to showcase the event's merchandise, the t-shirts. Inspired by the renowned Japanese magazine, Popeye.
video_cafekindof1.mp4video_cafekindof2.mp4Photography by Trinh (@_tttrinht)
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