Branding

The visual identity, designed by Emily Luong, draws inspiration from the playfulness of latte art

Illustrations by Angela Alberto.

Digital

To announce the pop up, we leaned into a campaign that felt both familiar and unexpected. Sardine cans, a common and protein rich food, became our visual anchor. Often overlooked, they reflect the reality of many food and beverage workers who are known for living off scrappy meals despite dedicating their careers to feeding others.

Digital

This poster and magazine design highlighted the event’s merch while doubling as a playful way to promote the pop up. It offered a visual preview of what was being sold and created an eye catching moment in both physical and digital spaces.

Illustrations by David Hwang.

Photography

Captured on location in San Francisco at Mt. Davidson, outside Coffee Movement, and on site at Restaurant Gish in Santa Clara.

Photography by Trinh.