Avalon Biomed
Redefining endodontics with a scalable brand
Avalon Biomed
Redefining endodontics with a scalable brand
Avalon Biomed creates high-end instruments for endodontists. The visuals felt dated and cluttered, and the branding wasn’t built to scale. This rebrand was about aligning appearance with ambition–simplifying the design system and building a brand that could grow with the business.
Role.
Graphic Designer
Collaborators.
Zeina Hannoun
Dremaceo Giles
Duration.
March 2025-April 2025
Tools.
Figma
Illustrator
Photoshop
After Effects
Branding
Reimagining a brand system that’s consistent and scalable meant realigning the vision and mission while reducing an overused color palette down to three core tones.
Microsite
The site aims to minimize choice fatigue by guiding users through a streamlined and intentional experience.
Microapp
A mobile experience built to distill product info, company values, and resources into a clear, accessible format designed for on-the-go education and sales at tradeshows and events.
Social Media
In a digital age, brand consistency across platforms is essential. This rebrand helped Avalon Biomed not only modernize its identity, but also pioneer educational content on social media.
Print remains essential for Avalon Biomed’s in-person strategy, supporting sales teams across 40+ annual tradeshows and events. The updated system brings consistency and clarity to traditional marketing touchpoints at scale.