




In Order
Social Media
Art Direction
Storytelling




Soot Tattoos
Soot Tattoos
When a Korean-German-American
Starts a Tattoo Studio
When a Korean-German-American
Starts a Tattoo Studio
Service, Tattoo
Service, Tattoo
Branding, Art Direction
Branding, Art Direction
2025
2025





Social Media
Art Direction
Storytelling




Worked with Daniel Seong, a Korean-German-American artist, to build the brand identity for Soot Tattoos—a studio born from the desire to break free from the 9 to 5. Over the course of 1 month, we crafted a visual system to reflect his story-driven approach to skin and ink. Within 6 months, the studio grew to 2,000 followers organically.
Collaborators
Daniel Seong
Worked with Daniel Seong, a Korean-German-American artist, to build the brand identity for Soot Tattoos—a studio born from the desire to break free from the 9 to 5. Over the course of 1 month, we crafted a visual system to reflect his story-driven approach to skin and ink. Within 6 months, the studio grew to 2,000 followers organically.
Collaborators
Daniel Seong