Apple
Apple
Labeling for Credit Card Optimizers
Labeling for Credit Card Optimizers
Wallet
Wallet
Labeling, Feature
Labeling, Feature
2025
2025
A redesign of Apple Wallet, inspired by a common pain point for credit card churners and optimizers. Ever found yourself forgetting which card to use for groceries, gas, or travel? This concept introduces a simple labeling system that lets users tag cards by category and personalize them with custom designs or photos. It reimagines the wallet experience for those who value speed and personalization in everyday spending.
A redesign of Apple Wallet, inspired by a common pain point for credit card churners and optimizers. Ever found yourself forgetting which card to use for groceries, gas, or travel? This concept introduces a simple labeling system that lets users tag cards by category and personalize them with custom designs or photos. It reimagines the wallet experience for those who value speed and personalization in everyday spending.


Customize your card with labels or assign a usage category for quick recognition.
Customize your card with labels or assign a usage category for quick recognition.
Personalize your card with a custom photo.
Personalize your card with a custom photo.
Labeled. Found. Paid.
Labeled. Found. Paid.






Next Steps
Next Steps
The next feature explores a card design tool that lets users write, type, or draw directly onto their cards. Instead of static labels, the design itself becomes the label—making it easy to identify cards at a glance with custom visuals like “Food” or “Travel.”
The next feature explores a card design tool that lets users write, type, or draw directly onto their cards. Instead of static labels, the design itself becomes the label—making it easy to identify cards at a glance with custom visuals like “Food” or “Travel.”