In Order
Social Media
Art Direction
Storytelling
Soot Tattoos
Soot Tattoos
Soot Tattoos
When a Korean-German-American
Starts a Tattoo Studio
When a Korean-German-American Starts a Tattoo Studio
When a Korean-German-American
Starts a Tattoo Studio
Service, Tattoo
Service, Tattoo
Service, Tattoo
Branding, Art Direction
Branding, Art Direction
Branding, Art Direction
2025
2025
2025
Social Media
Art Direction
Storytelling
Social Media
Art Direction
Storytelling
Worked with Daniel Seong, a Korean-German-American artist, to build the brand identity for Soot Tattoos—a studio born from the desire to break free from the 9 to 5. Over the course of 1 month, we crafted a visual system to reflect his story-driven approach to skin and ink. Within 6 months, the studio surpassed his tech salary and grew to 2,000 followers organically.
Collaborators
Daniel Seong
Worked with Daniel Seong, a Korean-German-American artist, to build the brand identity for Soot Tattoos—a studio born from the desire to break free from the 9 to 5. Over the course of 1 month, we crafted a visual system to reflect his story-driven approach to skin and ink. Within 6 months, the studio surpassed his tech salary and grew to 2,000 followers organically.
Collaborators
Daniel Seong
Worked with Daniel Seong, a Korean-German-American artist, to build the brand identity for Soot Tattoos—a studio born from the desire to break free from the 9 to 5. Over the course of 1 month, we crafted a visual system to reflect his story-driven approach to skin and ink. Within 6 months, the studio surpassed his tech salary and grew to 2,000 followers organically.
Collaborators
Daniel Seong
David Sung-il Hwang © 2025
Updated 2025 August