Soot Tattoos

Soot Tattoos

Soot Tattoos

When a Korean-German-American

Starts a Tattoo Studio

When a Korean-German-American Starts a Tattoo Studio

When a Korean-German-American

Starts a Tattoo Studio

Service, Tattoo

Service, Tattoo

Service, Tattoo

Branding, Art Direction

Branding, Art Direction

Branding, Art Direction

2025

2025

2025

Worked with Daniel Seong, a Korean-German-American artist, to build the brand identity for Soot Tattoos—a studio born from the desire to break free from the 9 to 5. Over the course of 1 month, we crafted a visual system to reflect his story-driven approach to skin and ink. Within 6 months, the studio surpassed his tech salary and grew to 2,000 followers organically.



Collaborators


Daniel Seong

Worked with Daniel Seong, a Korean-German-American artist, to build the brand identity for Soot Tattoos—a studio born from the desire to break free from the 9 to 5. Over the course of 1 month, we crafted a visual system to reflect his story-driven approach to skin and ink. Within 6 months, the studio surpassed his tech salary and grew to 2,000 followers organically.



Collaborators


Daniel Seong

Worked with Daniel Seong, a Korean-German-American artist, to build the brand identity for Soot Tattoos—a studio born from the desire to break free from the 9 to 5. Over the course of 1 month, we crafted a visual system to reflect his story-driven approach to skin and ink. Within 6 months, the studio surpassed his tech salary and grew to 2,000 followers organically.



Collaborators


Daniel Seong

David Sung-il Hwang © 2025

Updated 2025 August

Dave Sung-il Hwang

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